Before You Hire a Social Media Manager – Read This

So, you’re thinking about hiring a social media manager?
Cute. Exciting. Terrifying.
Kind of like adopting a cat that may or may not knock your entire life off the shelf.

The truth is: hiring someone to run your socials is a big deal. This person is shaping your brand’s entire online personality and trust me, the internet has opinions.

Before you hand over the passwords, let’s walk through a few things you absolutely should know.

1. A Social Media Manager Does a Lot More Than “Posting”

If you think we just slap a cute caption on a picture and call it a day… I’m going to quietly place you in the “it’s okay, they don’t know any better” category.

The real job includes:

  • Strategy (a whole lot of it)
  • Creative direction
  • Understanding what your audience actually wants
  • Trends, insights, algorithms, timing
  • That magical balance between “professional” and “don’t bore me”
  • Analytics
  • Copywriting
  • And keeping your brand from sounding like a robot trying to be cool

It’s a real job. With real thinking. And real caffeine.

2. Please Know What You Want

Before you hire anyone, ask yourself:

Do you want:

  • More reach?
  • Better engagement?
  • Cute content?
  • Sales?
  • A brand personality with actual spark?
  • Someone to stop you from posting blurry photos at 10pm?

If your goals are clear, your results will be too.

3. You Will Need to Provide Some Things (I Know, I Know)

A social media manager isn’t a magician…
Okay, a little bit.

But we still need:

  • Brand guidelines
  • Your tone of voice
  • Product info
  • Access to platforms
  • Approvals that don’t take 4–12 years
  • And at least one high-quality photo that wasn’t taken with a microwave

Teamwork makes the algorithm dream work.

4. Look for Creativity, Not Just Admin Skills

You don’t want someone who simply “manages” your content.
You want someone who creates, shapes, directs and occasionally saves you from your own ideas.

A great social media manager:

  • Thinks visually
  • Thinks strategically
  • Thinks fast
  • Thinks like a storyteller
  • Thinks on behalf of your audience
  • And yes… thinks about trends before they trend

Boutique agencies shine here — we’re small, scrappy, creative, and deeply invested in your brand. You actually get attention, not a ticket number.

5. Please Be Realistic (I Beg)

Social media is wonderful and powerful and magical — but it is not a microwave.
You cannot pop in a single post and expect a Michelin-star meal.

Growth takes:

  • Consistency
  • Direction
  • Testing
  • Tweaking
  • More tweaking
  • Lighting that behaves
  • And patience you didn’t think you had

6. The Cheap Packages? They Almost Always Cost More

If you choose the cheapest option just because it’s cheap…
Don’t be shocked when the content looks… well… cheap.

Social media is the face of your brand.
Make-up can be affordable.
Your actual face?
Maybe spend a little more.

Invest in someone who gets it — someone who understands your goals, your voice, your industry, and your audience.

Final Thoughts

When you hire the right social media manager, your brand stops fl oating aimlessly online and starts actually connecting with humans.

A boutique agency (hi, hello, it’s me) gives you personalised attention, creativity, and a process that feels like teamwork instead of chaos.

If you’re ready to hand the socials over to someone who can make them look as good as your business actually is – let’s chat.

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