(Because no one comes online hoping to be sold to – yet they buy anyway.) Let’s set the scene. Someone has had a long day. They’ve fought traffic, faced emails, survived a meeting that definitely should have been an email, and they’ve finally collapsed onto the couch with their phone. Now… Do we honestly think...

So, you’re thinking about hiring a social media manager? Cute. Exciting. Terrifying. Kind of like adopting a cat that may or may not knock your entire life off the shelf. The truth is: hiring someone to run your socials is a big deal. This person is shaping your brand’s entire online personality and trust me,...